- It took too many clicks to get to the product page where people could check out. Since they had a small product catalog, we removed the need for multiple collection pages and added the main product page to the main navigation to make it easier for customers to buy.

- The overall site design was outdated and needed a refresh. With basic branding guidelines already in place, we fully updated the site design with new illustrations and graphics to really bring their branding and site to life.

- We realized there was a ton of opportunity to really call out the product’s USPs in a way that wasn’t currently being done on their existing site. We identified their main target audiences and created sections across the site to highlight unique selling points that appeal to each target audience group.

- They were selling subscriptions using a different platform, which made the checkout flow and overall user experience choppy and disjointed. We setup a new subscription option for them that lived in the same checkout flow to not interrupt the checkout flow and help increase conversions.