The Worthington Collection
Sarah from The Worthington Collection approached us in late 2020 needing help creating everything design-related for her new luxury candle brand. She wanted to start off on the right foot and launch strong with her new brand. We worked with Sarah to create all of the branding and website pieces needed to launch well and serve as the foundation for her brand to grow, with the goals of creating one-of-a-kind branding and a website to match.
Overview
Branding
Packaging
Custom Shopify
Custom Product Bundling
- As they were selling luxury candles, they needed to look and feel high end to reflect the quality and price of their products. But they also needed to look unique in order to stand out in their market. We created unique one-of-a-kind branding to help strategically position them in their marketplace and demand luxury-brand prices.
Key Problems & Our Solutions
- Even though they were just starting out, we still wanted to think longer term about how to increase their conversions and AOV from the start. Since they started out with a handful of different scents, we decided to create a “Create Your Own Collection” option for customers to customize their own set of candles, with the goal of creating a unique customer experience and helping to increase their AOV.
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